Guiding Purpose

VISION

We aspire to be a driving force in conscious business practices, harmonising profitability, social progress, and community enrichment with a deep commitment to the planet’s well-being.

MISSION

Strive for lasting value and growth through inventive concepts, connections, and creative solutions to positively impact societal development.

CORE VALUES

Integrity: We uphold the highest standards of integrity in all our actions.

Customer Commitment: We believe that from the commoditized to social responsibility, all factors matter.

Accountability: We are personally accountable for delivering on our commitments.

Respect for People and Nature: We value every person we engage with and the planet we live in.

Passion: Our commitment is both within the heart and the mind.

Collaboration: We believe in inclusive and collaborative practices

Global mindset: We build strong intercultural relationships and respect our global diversity.

Make it happen: We focus all our efforts to co-create dreams and ideas

Our Team

Founder and Execuive Creative Director

MUHETI NYANKY MBAZIMA

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Muheti, a dedicated social entrepreneur and sustainability advocate, brings over a decade of collaboration with international organisations across Southern Africa and Europe. His transformative journey started with a 2016 Leadership program, sparking a passion for social enterprise. With a Marketing background and currently pursuing a Master’s in Global Businesses and Sustainability, Muheti possesses substantial expertise in the energy sector and international development. Recognising the demand for innovative business approaches, he champions strategic alliances, concept development, and stakeholder collaboration to foster resilient, inclusive, and conscious societies while preserving our planet.

CO-FOUNDER AND ECONOMIC GOVERNANCE EXECUTIVE

Cládia I. Pinheiro

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With outstanding organisational expertise and a stellar 16-year management track record in the energy sector, Cládia is renowned for delivering top-notch results and effective project management. Her integrity, coupled with her analytical acumen, distinguishes her. With expertise in Economic Management, Performance, Administration, and Finance, Claudia adds substantial value, significantly contributing to our vision.

Co-Founder and Organisational Strategy Executive

MPUME MOSHOESHOE

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Mpume is an accomplished corporate strategy consultant with a proven track record in successfully navigating diverse industries and delivering effective solutions to intricate challenges. Thriving on collaboration, she leverages her professional and academic background in corporate strategy and organisational sustainability to introduce innovative approaches that add substantial value to businesses. Mpume is dedicated to enhancing organisational success through strategic insights and tailored solutions.

Co-Operating Partner

Nuno Calú

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With an extensive 15-year history in the solutions and equipment industry, Nuno Calú is a vibrant social entrepreneur specialising in global sourcing and solution development for both public and private sectors in Southern Africa. His commitment revolves around delivering top-tier, mutually beneficial solutions to stakeholders connected to our regional impact areas.
Drawing insights from project management and communication sciences, Nuno dedicates himself to steering daily operations, shaping the company’s strategic direction, and adeptly managing crucial negotiations, all while overseeing vital operational aspects.

BOARD OF ADVISORS

Rodney Knotts
Advisor

Rodney Knotts

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Rodney Knotts, the Senior Marketing Advisor at USAID in South Africa, brings over 15 years of expertise in facilitating impactful brand engagement. With a focus on projects for renowned entities like Save the Children, Global Citizen, The Washington Post, Trevor Noah Foundation, and Global Health Strategies, Rodney excels in developing and expanding cutting-edge social impact strategies, aiming to make a meaningful difference in the communities he serves.
Advisor

RIA KULENOVIC

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Management professional in NGO sector, serving in top leadership roles and responsible for setting strategic direction, developing organizational systems for efficiency and effectives. Experienced in project and results-based management including strong focus on human resource recruitment and management, research and financial management, monitoring and evaluation. An action-oriented and consultative manager with exceptional organizational, time management and problem solving skill who is adept at innovating, building networks and motivating employees and volunteers to achieve results. Possess strong diplomatic, multi-cultural and team management skills with a proven ability to work under tight deadlines in fast-paced, demanding and highly politicised environments.
Advisor

Alex Kruzel

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In her vast international consulting experience, Alex has partnered with federal, non-profit, and commercial clients. As the CEO of Telesto Strategy, a U.S.-based consultancy in Chicago, IL., she focuses on building a diverse business and civic leaders’ network. Alex is committed to crafting environmentally regenerative growth strategies, fostering organisational growth and network benefits. With a background as President of the Market Strategy Group and experience at Deloitte’s Emerging Market practice, she brings considerable expertise. Alex’s commitment extends globally, actively engaging with Climate Emergency Business Affairs.
LOUISE OLVER
Advisor

LOUISE OLVER

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With a Marketing Degree and over 12 years in Marketing and Media for both B2B and B2C sectors, Louise has held senior positions, managing multinational portfolios. Specialising in executing marketing and sales strategies, targeting, and positioning for new products and markets, she brings extensive expertise in branding and marketing impact. Louise has successfully led significant client projects in Technology, Finance, and Energy, taking charge of strategic planning, project development, implementation, and team management. Her proficiency lies in driving impactful branding and marketing initiatives.

Mathew Lasky - Nkumi Kreates & Konnects
Advisor

Mathew Lasky

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Mathew Lasky, formerly the Communications Director at GLAAD, a big LGBTQ advocacy group, now works in Purpose Communications in the Private Sector. He has had a broad impact, focusing on things like civil rights, economic empowerment, human rights, and more in Mozambique and the United States. With a background in the Public and Private sectors, Mathew is strategic in his role. He used to be a Social Impact strategist for TV brands like MTV, VH1, and LogoTV, making a difference in different sectors.